Legal
Privacy policy
This policy explains what personal data collects, why we use it, and the rights you have over it.
1. Who we are
(“we”, “us”, “our”) operates and is the data controller for the personal data described here.
2. What data we collect
- Identity & contact data — name, billing and delivery address, email, phone number.
- Order & payment data — items ordered, order history and payment confirmation. Card details are handled by our payment provider; we do not store full card numbers.
- Technical data — IP address, device and browser type, and cookie data.
- Communications — messages you send us by email, contact form or chat.
- Marketing preferences — whether you have opted in to marketing.
3. Why we use it and our lawful basis
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Processing and delivering your order, managing your account | Performance of a contract |
| Responding to enquiries and providing support | Legitimate interests / contract |
| Sending marketing emails | Consent (or soft opt-in for existing customers) |
| Fraud prevention and site security | Legitimate interests |
| Analytics to improve the website | Consent (via cookies) |
| Meeting legal and tax obligations | Legal obligation |
4. Who we share it with
We share data only with the partners who help us run the business — our payment processor, delivery and courier partners, our website and hosting platform, our email and marketing tools, and our analytics provider. We may also disclose data where legally required, such as a court order or a request from a tax authority. We do not sell your personal data.
5. International transfers
Where a provider stores data outside the UK, we make sure it is protected by an adequacy decision or by appropriate safeguards such as the UK International Data Transfer Agreement (IDTA) or the Addendum to the EU Standard Contractual Clauses.
6. How long we keep it
- Order and transaction records: 6 years, to meet UK tax and accounting rules.
- Account data: while your account is active, then 12 months after closure.
- Marketing data: until you unsubscribe.
- Support messages: 24 months.
7. Your rights
Under UK GDPR you have the right to access your data; correct it; erase it; restrict or object to processing; port it; and withdraw consent at any time. To exercise any right, contact us at . We will respond within one month and may ask you to verify your identity first.
8. Complaints
If you are unhappy with how we handle your data, please complain to us first at and we will investigate. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.
9. Cookies
Our website uses cookies. Non-essential cookies, such as analytics and advertising, are only set with your consent through our cookie banner. See our cookie preferences to change them at any time.
10. Changes to this policy
We may update this policy from time to time. The “last updated” date above shows the latest version, and we will note any material changes on this page.